Marketing Officer

About the company

Global University Systems (GUS) is one of the world’s most dynamic, inclusive, and diverse education organisations. GUS is an international network of higher education institutions, brought together by a shared passion for accessible and industry-relevant qualifications. We deliver a wide variety of programmes, including bachelor’s degree programmes, master’s degree programmes, professional training, English Language training, and corporate & executive education. When someone chooses to study at one of our institutions, whether on campus in Europe, North America, Asia or even in their own home, they are joining a network of over 100,000 students worldwide. When you decide to work with GUS, you will be joining an industry leading, global organisation that has a reach in over 150 different countries.

Purpose of the Role

Contributed to promoting the School of Tourism, and the School of Design - to the general public.

Participated in defining the institution’s corporate communication strategy.

Internal Functional Relationships

Y SCHOOLS Sales Department

All Y SCHOOLS departments and staff

External Stakeholders

Service providers (communication agencies, web agencies, video production companies, SEO agencies, press outlets and specialized websites, advertising agencies, etc.)

Institutional partners and public authorities (City of Troyes, Troyes Champagne Métropole, Grand Est Region, etc.)

Key Responsibilities

· Contributed to defining and implementing the internal and external communication strategy, including media and non-media plans for SCBS, the School of Tourism, and the School of Design, in France and internationally.

· Developed and managed the digital presence: websites, social media, SEO (organic search) and SEA (paid search).

· Wrote, edited, and managed web and offline content, including the production of digital and multimedia assets.

· Led website redesign and development projects.

· Produced photo and video content, including shooting and post-production editing

· Supported the organisation of marketing and recruitment events: direct marketing campaigns, trade shows, forums, and open days.

· Coordinated external providers such as web agencies, communication agencies, video production companies, and printing suppliers.

· Conducted ongoing monitoring of emerging technologies and digital trends.

· Provided technical communication support to internal departments as needed.

· Produced regular activity reports and performance tracking.

Specific Requirements

Occasional Saturday work for institutional, commercial, or communications events

Skills and Competencies

Technical Skills and Qualifications:

· Master’s degree (Bac +4/5) in Communication Strategy or Marketing

· Significant experience in a similar role

· Advanced proficiency in web tools: CMS platforms, social media, Google Analytics, Google Ads

· Strong understanding of digital culture, including digital marketing and social media

· Proficiency in design and editing software (Photoshop, Illustrator, InDesign, Lightroom, etc.)

· Excellent command of French with strong writing and editorial skills

· Intermediate level of English

· Project management skills (specifications, project follow-up, supplier coordination)

· Knowledge of the competitive business school environment is a strong advantage

Personal Attributes:

· Teamwork

· Creativity

· Proactive mindset and ability to make suggestions

· Versatility and autonomy

· Ability to meet deadlines and strong responsiveness

· Rigorous, detail-oriented, and conscientious

· Strong time management and respect for deadlines

· Research skills and technology watch (trend monitoring)

· English

This job description is not an integral part of your employment contract. It is issued under the employer’s unilateral authority and is provided for information purposes only.

Other Information:

The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager.

There is an expectation that all employees will maintain the values of the Group and comply with the Code of Conduct, as well as equality and diversity, health and safety, and safeguarding policies.