SEA Region Marketing Leader - Consumer

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Job Description:

Strategic Leadership

• Develop and implement the SEA regional marketing strategy aligned with business objectives.
• Identify market opportunities, growth drivers, competitive threats, and emerging trends across SEA.
• Lead annual strategic planning, marketing plans, and long-range portfolio growth initiatives.
• Ensure alignment between global, regional, and country commercial priorities.

Portfolio & Brand Management

• Define regional portfolio strategy and optimize product lifecycle management.
• Drive successful product launches, indication expansions, and market development initiatives.
• Ensure consistent brand positioning and value proposition across SEA markets.
• Monitor portfolio performance and recommend actions to improve growth and profitability.

Customer & Market Insights

• Establish a deep understanding of customer needs, market dynamics, and competitive landscapes.
• Leverage market research, customer feedback, and business analytics to drive decision-making.
• Translate customer insights into impactful marketing strategies and engagement programs.
• Champion customer-centricity across all marketing activities.

Commercial Excellence

• Partner closely with sales leadership to improve commercial effectiveness and customer engagement.
• Drive implementation of best practices, tools, and processes across SEA markets.
• Monitor marketing effectiveness and key performance indicators (KPIs).
• Identify opportunities to improve marketing ROI and business performance.

Team Leadership & Capability Building

• Lead, coach, and develop countries marketing teams.
• Build strategic marketing, digital, and customer engagement capabilities across SEA.
• Foster a culture of collaboration, innovation, accountability, and continuous improvement.
• Identify and develop future marketing talent and succession pipelines.

Financial Management

• Develop and manage regional marketing budgets and investments.
• Prioritize resources to maximize business impact and return on investment.
• Monitor financial performance and ensure efficient utilization of marketing resources.

Qualifications

• Bachelor's or master's degree in marketing, Business Administration or related field.
• 15+ years of progressive marketing and commercial leadership experience.
• Proven experience managing multiple markets within Southeast Asia would be a plus.
• Demonstrated success in strategic marketing, portfolio management, and product launches.
• Strong leadership experience in complex, matrix, and multicultural organizations.

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Key Competencies

• Strategic thinking and business acumen.
• Customer-centric mindset.
• Commercial and market development expertise.
• Strong analytical and financial skills.
• Digital and omnichannel marketing capabilities will be advantage.
• Influencing and stakeholder management.
• Cross-functional collaboration.
• Talent development and coaching.
• Results-oriented leadership.
• Excellent communication and presentation skills.
• High English language proficiency.

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