Senior AdTech Program Consultant

Senior AdTech Program Consultant

We put the same vision into optimizing the online user experience as we do in creating game-changing products. This is where our E-Business professionals come into their own. They are industry experts on emerging technology and they manage the development, implementation and coordination of cutting-edge internet marketing strategies.

The Marketing Technology team enables data-driven, AI-powered, privacy-first marketing across Dell's global ecosystem. We design, build, and operate platforms that power customer intelligence, omni-channel activation, measurement, and modern marketing workflows. Our team brings together expertise in AdTech, MarTech, data engineering, and media to deliver scalable capabilities that accelerate growth.

Join us to do the best work of your career and make a profound social impact as a Senior AdTech Program Consultant on our Marketing Technology team in Bratislava, Slovakia.

What you’ll achieve:

As a Senior AdTech Program Consultant, you'll lead initiatives that improve how advertising data is collected, integrated, measured, and activated across Dell's AdTech ecosystem. Partnering with Paid Media, Data Engineering, and Technology teams, you'll drive projects focused on campaign tracking, attribution, audience activation, measurement, and platform integrations.

As Dell continues to advance its marketing technology ecosystem, you'll play a key role in building scalable, data-driven solutions that support automation, AI-powered insights, and next-generation marketing workflows. You'll help shape AdTech strategy, improve data and operational processes, evaluate new technologies, and ensure teams have the tools and insights needed to make informed marketing and investment decisions. Leveraging your expertise across AdTech platforms, cloud technologies, and program delivery, you'll influence stakeholders and help evolve Dell's advertising technology capabilities.

Responsibilities

You will:

• Lead end-to-end AdTech programs, driving delivery, stakeholder alignment, governance, vendor management, and strategic roadmap execution.
• Partner with Paid Media, Data Engineering, and BI teams to improve advertising data quality, measurement frameworks, attribution models (MTA/MMM), and performance reporting.
• Drive audience activation, campaign measurement, experimentation, and media effectiveness initiatives to support marketing strategy and investment decisions.
• Redesign and optimize AdTech operations, including tag management, pixel deployment, campaign workflows, testing, process automation, and privacy compliance.
• Lead the modernization of AdTech infrastructure through cloud-based architectures, data integrations, real-time data capabilities, and solutions such as CDPs, clean rooms, and identity technologies.

Qualifications

Take the first step towards your dream career

Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:

Essential Requirements

• Bachelor's degree in Marketing, Information Technology, Data Science or Business Administration with 8+ years of experience in AdTech, MarTech or Digital Marketing Operations.
• Hands-on experience across the AdTech ecosystem, including DSPs, SSPs, DMPs, CDPs, ad servers, tag management systems, and attribution platforms.
• Strong understanding of AdTech data flows, pixel and tag implementation, audience activation, measurement, and the end-to-end digital campaign lifecycle.
• Experience working with cloud and data technologies, including enterprise data warehouses, data integration patterns, and platforms such as AWS, Azure, or GCP.
• Proficiency in analytics and reporting tools (SQL, Python, Tableau, Power BI, Looker) and familiarity with modern privacy-focused AdTech solutions, including consent management, server-side tracking, identity solutions, and data clean rooms.

Starting salary from: 5 800 EUR Brutto / Month