Sales Manager

About Home Alliance Venture Studio

Home Alliance Venture Studio is building one of the fastest-growing ecosystems in the U.S. Our offer ranges from $1,000 → $100,000+ high-ticket programs, with a constant flow of highly qualified inbound leads:

• Digital products ($1,000–$10,000)
• Consulting & mentorship ($10,000–$40,000)
• Franchise packages ($20,000–$100,000+)
• Online academies & virtual education
• SaaS subscriptions
• AI products (AllianceVoice.ai, etc.)

About the role:

The Sales Manager acts as the architect of sales processes that enable ventures to progress from early validation to sustainable scale. To drive predictable revenue growth across all venture studio projects by building and leading high-performing sales teams, implementing scalable sales systems, and ensuring successful handoff of sales execution once repeatable traction is achieved.

Responsibilities:

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1. Team Building & Training

• Recruit, hire, and onboard SDRs and Closers for studio projects.
• Develop training materials: product manuals, objection scripts, demo decks, sales playbooks.
• Provide ongoing coaching and performance feedback.

2. Sales System Design

• Develop and document sales scripts, CRM workflows, funnel templates, and outreach sequences.
• Build scalable sales pipeline structures (SDR → Closer → CRM → Deal Stages).
• Set up and maintain sales technology stack, including dashboards for performance tracking.

3. Stage-Specific Sales Execution

• 0–1 Stage: Personally lead sales efforts, validate messaging, close first deals.
• 1–10 Stage: Continue selling while onboarding SDRs and Closers, placing SDRs by the 5th sale and Closers by the 10th.
• Post-10 Sales: Delegate sales execution fully to the trained team; oversee results.

4. Performance Leadership

• Conduct sales reviews with SDRs and Closers.
• Monitor conversion rates, CAC, LTV, and ROAS.
• Identify upsell, cross-sell, and referral opportunities between projects.
• ​Hold the team accountable to MoM growth

5. Cross-Venture Collaboration

• Share best practices and systems across projects.
• Support marketing in aligning campaigns with sales goals to maximize ROAS.

Requirements:

1. Proven Hands-On Sales Experience

• 4–8+ years in B2B or B2C sales (startup or high-growth company preferred)
• Personally closed deals, not just managed teams
• Strong record of hitting or beating revenue targets

2. Builder Mindset (Zero-to-One)

• Experience building sales processes from scratch
• Comfortable with ambiguity, fast changes, and limited resources
• Can create playbooks, scripts, pricing, and funnels

3. Leadership + Doing the Work

• Ability to manage a small team while still selling
• Coaching reps, reviewing calls, and fixing deals in real time
• Hiring and onboarding early sales talent

4. Strong Execution & Ownership

• Full ownership of revenue numbers
• Ability to prioritize what actually drives growth
• Works without micromanagement

5. Customer & Product Understanding

• Deep understanding of customer pain points
• Able to give direct feedback to founders/product teams
• Can sell an evolving product, not a polished one

6. Data & Tools Savvy

• Comfortable with CRMs, spreadsheets, dashboards
• Forecasting and pipeline management even with small data
• Tracks CAC, LTV, conversion rates (basic startup metrics)

7. Communication & Founder Alignment

• Clear communication with founders and leadership
• Can translate vision into revenue strategy
• Comfortable reporting weekly/monthly to leadership

8. Grit & Hustle

• High energy, resilient, and results-obsessed
• Willing to wear multiple hats
• Ready for long hours when needed​