Director, Brand Marketing and Public Relations - Pottery Barn Kids & Teen

We’re looking for a Director of Brand Marketing and PR to lead the development of best-in-class product collaborations and partnerships that drive engagement, awareness, and revenue for the Pottery Barn Kids and Pottery Barn Teen brands. This role will partner closely with cross-functional teams to shape fully integrated 360° marketing campaigns, bringing together strategic storytelling, PR, content, digital, social, retail, and experiential moments.

Key Responsibilities

• Lead the development and execution of integrated 360° marketing and PR campaigns that bring collaboration partnerships to life across digital marketing, content, social, earned media, events, retail, and e-commerce.
• Serve as brand contact for collaboration partnerships, cultivating trusted, long-term relationships and ensuring partners are thoughtfully engaged from concept through launch.
• Partner closely with Merchandising, Creative, E-commerce, Inventory, Store Operations, Legal, and Brand Marketing teams to drive alignment, solve challenges, and ensure seamless execution across all channels.
• Own campaign planning and workflow management for Brand Marketing and PR initiatives, including timelines, deliverables, approvals, meeting agendas, launch milestones, and cross-functional follow-ups.
• Drive marketing operational excellence across complex partnership workstreams, including contract coordination, partner approvals, vendor onboarding, budget management, sample needs, asset delivery, reporting, and post-campaign recaps.
• Collaborate with internal and external teams to shape compelling storytelling, content strategy, press materials, partner messaging, and customer-facing launch narratives.
• Analyze campaign performance, press results, customer engagement, and partner impact to identify insights and recommendations that inform future collaboration strategy.
• Build and manage meaningful media relationships to support collaboration launches, brand campaigns, seasonal initiatives, and tentpole moments across Pottery Barn Kids and Pottery Barn Teen.
• Identify opportunities to amplify partnerships through culturally relevant moments, talent integration, events, press storytelling, social content, and brand-right experiential activations.

Qualifications

• 8-10 years of experience in partnerships, brand marketing, public relations, licensing, or talent, within a consumer-facing brand, retail, lifestyle, fashion, home, or agency environment.
• Proven track record of developing and executing high-impact partnerships, PR campaigns, brand activations, and cross-functional marketing initiatives that drive awareness, cultural relevance, and business results.
• Strong strategic judgment with the ability to identify brand-right opportunities, evaluate partnership potential, and translate cultural trends into meaningful consumer-facing programs.
• Exceptional relationship management skills, with the ability to partner effectively with senior leaders, cross-functional teams, collaborators, agencies, and external stakeholders.
• Demonstrated ability to lead complex, detail-oriented projects from concept through execution, including timelines, approvals, deliverables, budgets, reporting, and post-campaign recaps.
• Highly organized operator with the ability to manage multiple high-visibility initiatives in a fast-paced environment.
• Strong understanding of brand storytelling, earned media, influencer/talent strategy, consumer engagement, and culturally relevant marketing moments.
• Bachelor’s degree or equivalent experience required.

What You Bring

Strategic Attention to Detail: You understand that every touchpoint matters, from the first partner conversation to final campaign execution, and you ensure each detail reflects the highest standard for the brand.

Exceptional Communication & Relationship Management: You build trust quickly, communicate with clarity, and represent the brand thoughtfully with internal leaders, cross-functional partners, external collaborators, agencies, and talent teams.

Cross-Functional Leadership: You know how to bring teams together, create alignment, and guide complex initiatives across marketing, PR, creative, merchandising, legal, product development, and external partners.

Operational Excellence: You bring structure, discipline, and momentum to complex campaigns, managing timelines, approvals, deliverables, budgets, and competing priorities with precision.

Brand & Cultural Judgment: You have strong instincts for what feels brand-right, culturally relevant, and commercially meaningful, and can translate those instincts into thoughtful partnerships and campaigns.

Why This Role

This is an opportunity to help shape the future of collaborations for Pottery Barn Kids and Pottery Barn Teen, bringing together beloved partners, meaningful storytelling, and engaging experiences that inspire families, kids, teens, and parents while defining what’s next for both brands.

Our Culture & Values We believe that taking care of our people is vital to our success, and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.

People First Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health

Continued Learning

• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program
• Career development workshops, learning programs, and speaker series

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $160,000-$175,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

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