Strategy Director

The purpose of this role is to manage senior strategists and planner/junior on day-to-day client strategy needs on a single account or group of accounts – guiding insight generation, creative briefs, selling narratives, strategic POVs and go-to market plans

Job Description:

Job Description:

Strategic Research & Insight Discovery

• Conduct market, industry, and consumer research.
• Perform competitive analysis, evaluate communication activities, track industry shifts, and set campaign benchmarks.
• Analyze target audience behavior, consumer insights, and cultural nuances to inform and shape campaign strategies.

Strategy Development & Campaign Narrative

• Formulate strategic direction, communication channels, and cohesive campaign narratives tailored to client business goals and briefs.
• Propose strategic recommendations for campaign concepts, platform ideas, messaging frameworks, and audience engagement approaches.
• Provide strategic consultation for integrated marketing campaigns (IMC) and brand experiential activations.

Cross-Functional Collaboration & Proposal Management

• Collaborate closely with Account and Creative teams to build strategic frameworks and unified communication directions.
• Review, refine, and finalize pitch decks/proposals prior to major client presentations.
• Adjust and optimize strategic directions based on internal feedback and client inputs throughout the pitch process.

Client Engagement & Execution Alignment

• Participate in client briefs, Work-In-Progress (WIP) meetings, internal brainstorms, and client presentations alongside the Account team.
• Provide continuous strategic oversight across project phases to ensure strategic alignment and consistency across all deliverables.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Appreciate for short-course or training new technology such as AI.
• Experience: 10–15+ years of strategic planning experience in an Integrated/Creative Agency, ideally handling Tech or Consumer Electronics accounts.
• Strong analytical mindset to translate market research and consumer insights into compelling campaign narratives and proposal decks.
• High flexibility and strong openness to new thinking, modern approaches, and emerging channels.
• Excellent storytelling, presentation, and English skills; confident in pitching to clients and bridging Creative and Account teams

Location:

Ho Chi Minh City

Brand:

Dentsu Redder

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)