Vice President, B2B/Technology Communications

Vice President, B2B/Technology Communications

Location: Chicago, IL, Detroit, MI, or remote

As a Vice President supporting B2B and Technology clients, you will serve as a client service leader within the practice, driving organic growth, leading high-stakes client relationships, and expanding the agency’s footprint across the tech sector. In this role, you will act as a trusted advisor to C-suite executives, shaping macro-level PR, integrated marketing, and corporate reputation strategies that drive client value and business growth.

You will lead cross-functional teams, manage client profitability, and champion innovation, particularly in scaling Generative AI agency workflows, integrated media strategies, and modern campaign architectures. As a Vice President, you will balance client portfolio management and business development with high-impact client counsel and talent development.

Responsibilities

• Serve as the primary contact for B2B and tech clients, translating complex technical roadmaps into integrated earned, owned, paid and social media strategies that achieve brand objectives.
• Guide clients through complex industry shifts, reputation management scenarios, market positioning, and high-stakes corporate announcements.
• Oversee overarching earned, owned, paid, and social media architectures, establishing modern measurement frameworks that directly map communications outcomes to revenue and lead generation.
• Drive practice revenue growth by identifying and leading net-new business pitches, organic account expansions, and multi-practice upsell opportunities.
• Represent the firm at industry events, panels, and through thought leadership to elevate the agency’s reputation in the B2B tech sector.
• Own P&L targets across key accounts; ensure profitability, optimal resource allocation, strategic forecasting, and contract negotiations.
• Champion the strategic integration of Generative AI tools across the practice to optimize client operations, predictive analytics, research, and campaign efficiency.
• Champion advancement and measurement of client discoverability in AI-generated answers
• Mentor, coach, and develop junior staff, fostering a culture of high performance, retention, and continuous learning.

Requirements

• 12+ years of progressive experience in B2B and technology PR/communications, with significant leadership experience within an agency environment.
• Proven track record of supporting net-new business, expanding existing accounts, and driving agency revenue growth.
• Demonstrated experience counseling C-suite executives on corporate positioning, executive thought leadership, and high-stakes communications.
• Strong experience managing account portfolios, agency staffing models, financial forecasting, and account profitability.
• Deep command of the evolving earned media landscape, modern B2B social ecosystems (e.g., executive visibility, paid social integration), and content marketing funnels.
• Expertise in leveraging enterprise AI tools (e.g., Gemini, ChatGPT Enterprise, Claude, predictive PR platforms) and modern PR/marketing tech stacks (MuckRack, Meltwater, LinkedIn Campaign Manager) to drive strategic competitive advantages.
• Strong network of relationships across top-tier business, tech, and trade media, as well as digital creators and industry influencers.
• An empathetic, decisive, and forward-thinking leader capable of inspiring teams, navigating ambiguity, and driving overall client and new business success.

Salary range is $130,000-$150,000. The salary will be commensurate with the selected candidate’s experience.

About FINN Partners: Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has grown from about $24 million in fees to nearly $200 million in fees over ten years, becoming one of the fastest growing independent public relations agencies in the world. The full-service marketing and communications company’s record setting pace is a result of organic growth and integrating new companies and new people into the FINN world through a common philosophy. With more than 1,300 professionals across 35 offices, FINN provides clients with global access and capabilities in the Americas, Europe and Asia.

FINN Partners clients are also supported through longstanding partner agencies and its membership in the PROI network of leading agencies around the world. Headquartered in New York, FINN has offices in: Abu Dhabi, Atlanta, Bangalore, Bangkok, Beijing, Boston, Chicago, Delhi, Denver, Detroit, Dublin, Fort Lauderdale, Frankfurt, Hong Kong, Honolulu, Jerusalem, Kuala Lumpur, London, Los Angeles, Madison, Manila, Mumbai, Munich, Nashville, Orange County, Paris, Portland, San Diego, San Francisco, Seattle, Shanghai, Singapore, Washington D.C. and Yangon.

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