Digital Marketing & Website Manager

We are a leader in LED manufacturing, is seeking an experienced and data-driven Digital Marketing & Website Manager to lead our digital presence. This is an excellent opportunity for a professional who can blend strategic oversight with hands-on execution to drive brand growth and customer acquisition. The ideal candidate will be responsible for managing all digital marketing initiatives, optimizing our online platforms, and leveraging data to achieve key business objectives.

This is a full-time, on-site position based in Miami Gardens, Florida. This position is based in-office during the initial onboarding and evaluation period, with potential hybrid remote flexibility available upon successful integration.

Key Responsibilities

Website & Digital Presence Management

• Oversee the management and maintenance of the company's website, ensuring all content is current, accurate, and aligned with brand standards.
• Optimize website content and structure for search engine optimization (SEO) to improve organic traffic and visibility in both traditional and AI-driven search queries.
• Monitor website performance using analytics tools, providing regular reports and actionable insights to improve user experience and conversion rates.

Content & Campaign Strategy

• Develop, execute, and manage comprehensive digital marketing campaigns across various channels, including email marketing, social media, and paid advertising.
• Create and produce high-quality, engaging content for all digital platforms, focusing on lead generation and customer engagement.
• Utilize AI tools to optimize content creation, personalize marketing efforts, and enhance campaign effectiveness.

Analytics & Performance Reporting

• Establish and track key performance indicators (KPIs) for all digital marketing activities.
• Analyze campaign results and website data to identify trends, measure ROI, and inform future strategies.
• Prepare and present regular performance reports to leadership, providing data-backed recommendations for continuous improvement.

Qualifications

• Proven experience in a digital marketing role, with a strong portfolio showcasing successful website management, content creation, and campaign execution.
• Demonstrated expertise in SEO best practices, Google Ads, social media marketing, and email marketing.
• Proficiency with content management systems (e.g., WordPress) and web analytics platforms (e.g., Google Analytics, Semrush).
• Experience with AI-powered marketing and creative production tools.
• Exceptional analytical skills with the ability to translate data into strategic insights.
• Strong verbal and written communication skills, with an emphasis on creating persuasive marketing copy.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Experience working with Shopify or as an Amazon vendor is welcomed