Deputy Manager/Manager, Product Marketing

JOB PURPOSE

Manages primary contact function for all product/marketing issues related to assigned models and the competing brands in their class. Supervises the actions of product experts in their contacts with employees and vendors to answer questions or resolve issues.

Contributes to building brand value and achieving enduring profitable growth.

PRINCIPLE ACCOUNTABILITIES

EXPECTED END RESULTS

MAJOR ACTIVITIES

Develop right market fit Product for Nissan Brand and ensure life cycle proposals (Volume , Mix, gross profit, VME etc)

• Coordinates with Product Planning, Market Intelligence, Program Development in developing the plan

Life Cycle management of assigned Product line-up to ensure one product refreshment

• Coordinate with Program Development, Product Planning and MI for inputs and freezing the plan

Finalize M&S inputs for future products – Contract Database, Volume logic, Price Positioning, FMI & VME spends etc.

• Coordinate with Product Planning, Program Development, Market Intelligence, Marcom & other relevant functions

Lead the launch plan of assigned products for product GTM

• Plan, Co-ordinate with upstream on program schedule
• Develop launch plan in coordination with Marcom, PR & other relevant functions

Develop strategy for the Product Pricing in line with Market development to ensure desired product competitiveness

• Tracking of Price movement of competition
• Periodic review of the same and propose price up / repositioning as per need

Product owner to cascade relevant information for sales training & PR communication

Co-ordinate defining & communicating key product messages for sales training, PR communication, media agency & other relevant functions

MAJOR CHALLENGES

• To co-ordinate with multiple stakeholders (internal and external) and to represent consumer’s need/requirements – To overcome challenges keep presenting facts and figures in a logical manner showcasing the evolving changes in the market.

KEY INTERACTIONS

• Sales
• Marketing
• Sales planning
• Market Intelligence
• Product Planning
• Regional Product Manager
• Regional Country Marketing Manager
• Program Development

EDUCATIONAL QUALIFICATIONS

B.E/ B.Tech (Mech/Automobile) compulsory

Post Grad preferrable (but not mandatory)

RELEVANT EXPERIENCE

8~10 years of relevant experience in automobile sector

Knowledge of business modelling, pricing and positioning (Variant planning & pricing), business finance is desirable.

Good understanding of market, Electric vehicle landscape, competition, segments and technologies

PERSONAL CHARACTERISTICS & BEHAVIOURS

Positive and stress tolerance, strong leadership, go-getter, self motivated,

Gurugram Haryāna India