辉瑞制药-品牌经理/市场经理-肺癌产品组-GEBU-上海

Key Responsibilities

1. Brand Strategy & Growth Planning

• Support the development and execution of annual brand plans and growth strategies.
• Identify growth opportunities across patient journey, physician behavior, testing pathways, and treatment patterns.
• Translate strategic priorities into actionable marketing initiatives and field execution plans.
• Monitor business performance and recommend optimization actions.

2. Lead Brand Adoption & Earlier Use Acceleration

• Develop programs that reinforce LORBRENA as the preferred first-line standard of care for ALK-positive NSCLC.
• Drive physician adoption through evidence-based communication and patient-type-based engagement strategies.
• Support initiatives that accelerate earlier use among appropriate patients.
• Strengthen brand differentiation and competitive positioning through innovative marketing activities.

3. Standardize Care & Ecosystem Development

• Support initiatives that improve ALK testing and early diagnosis.
• Collaborate with Medical Affairs and External Partners to promote standardized lung cancer management pathways.
• Participate in the development of hospital ecosystem programs, including CPTC, MDT, referral networks, and patient management initiatives.
• Drive disease awareness and physician education programs aligned with brand strategy.

4. Customer Engagement & Scientific Marketing

• Develop scientifically grounded customer engagement campaigns.
• Partner with KOLs and academic leaders to strengthen scientific leadership.
• Design and implement educational programs, advisory meetings, speaker development initiatives, and congress-related activities.
• Generate meaningful customer insights to continuously refine brand strategy.

5. Cross-functional Leadership

• Collaborate closely with Sales, Medical, Access, Commercial Excellence, Digital, and Regional Marketing teams.
• Ensure alignment between brand strategy and field execution.
• Facilitate effective project management and resource prioritization.
• Support One Pfizer collaboration across internal stakeholders.

6. Business Analytics & Insight Generation

• Analyze market trends, competitive dynamics, and treatment landscape evolution.
• Utilize internal and external data to evaluate brand performance.
• Monitor key KPIs, including:First-line market share Earlier-use adoption ALK testing penetration Hospital activation Customer engagement Brand awareness Share-of-voice Patient retention and treatment duration (DoT)
• Deliver actionable recommendations to drive continuous brand growth.

Qualifications

Education

• Bachelor's degree or above in Medicine, Pharmacy, Life Sciences, Public Health, Oncology, or related disciplines.
• MBA or advanced healthcare-related degree is preferred.

Experience

• 3-8 years of pharmaceutical industry experience.
• Previous experience in Marketing, Product Management, Medical Affairs, Sales, or Commercial Excellence.
• Experience supporting innovative oncology products is highly preferred.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

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