Digital Marketing Administrator

Turning Point Action is a 501(c)(4) organization founded in 2019 by Charlie Kirk. The organization’s mission is to embolden the conservative base through grassroots activism and provide voters with the necessary resources to elect true conservative leaders. Turning Point Action has emerged as the country’s leading grassroots organization, giving individuals the opportunity and platform to run for office at the local level, providing voters with critical information surrounding their district’s candidates and elections, allowing them unparalleled access to some of the most impactful figures in the movement. Turning Point Action is on a mission to save America, one precinct at a time.

ABOUT THE POSITION:

Turning Point Action is seeking a skilled Digital Marketing Administrator who possesses a strong marketing and technological perspective, particularly in HubSpot. The ideal candidate will excel as both an email marketing administrator and data analyst. This candidate will work with the marketing team to develop and execute strategic email marketing plans and strategies. Additionally, proficiency in understanding of internal workflows and effective marketing campaigns, from conceptualization to delivery and analysis is crucial.

Responsibilities:

• Create engaging and compelling email content that resonates with the desired audience.
• Segment and manage email lists.
• Design visually appealing email templates that are responsive across devices and browsers.
• Identify opportunities for email optimization and implement A/B testing.
• Stay up to date with trends.
• Utilize HUBSPOT software to manage and optimize customer relationship management processes effectively.
• Address technical CRM issues promptly, including responding to customization requests.
• Maintain the integrity and accuracy of CRM data through careful attention to detail.
• Communicate effectively with internal staff and produce technical training

materials for users.

• Handle competing demands from the field program by utilizing strong

organizational skills.

• Support the development of SMS and ad campaigns.

Minimum Qualifications:

• HubSpot certified.
• Background in digital marketing.
• Proficiency in utilizing CRM software, with a deep understanding of its functionalities.
• Experience supporting CRM build-out and integration.
• Flexibility for resolving technical CRM issues and fulfilling customization requests.
• Strong organizational skills, enabling effective management of competing

demands.

• Proficient project management and collaboration skills, allowing to manage multiple tasks and projects while sticking to deadlines
• Proficiency in discerning meaning from patterns and identifying trends in data.
• Good problem-solving abilities and exceptional communication skills.

"Wow" Skills:

• Extensive knowledge of civic engagement and a deep understanding of political landscapes.
• Experience in campaign data analytics and CRM management.
• Degree in marketing

All applicants will be subject to a background check and would be required to sign an NDA for employment.