Payroll Services Sales Executive

We are a dynamic and established organization specializing in comprehensive HR compliance, employment law support, and integrated payroll solutions for businesses across the United States. With over two decades of experience, our firm has built a reputation for delivering exceptional, tailored services that help companies navigate the complexities of workforce management, regulatory adherence, and efficient payroll processing. As a direct provider of payroll and HR services, rather than a broker, we deliver hands-on, end-to-end solutions that ensure accuracy, compliance, and personalized support for each client. Our commitment to innovation and client success is evident in our suite of tools, including customizable employee handbooks, HR audits, training programs, and seamless payroll integrations that minimize risks and enhance operational efficiency. We pride ourselves on our outstanding customer service, which features unlimited access to seasoned HR professionals and employment attorneys, ensuring that our clients receive proactive guidance and rapid resolutions. Operating primarily in a collaborative, growth-oriented environment, we foster a culture of excellence where team members are empowered to drive results while contributing to a mission that supports thousands of businesses in thriving amid evolving legal landscapes.

This is an exciting opportunity for a driven sales professional to join our team as a Payroll Services Sales Executive, focusing on the Los Angeles market. In this role, you will be instrumental in expanding our footprint by identifying and securing partnerships with small to medium-sized businesses seeking reliable, direct payroll solutions integrated with robust HR support. Reporting to the regional sales manager, you will leverage our industry-leading resources to consultatively sell services that address pain points such as compliance, efficiency, and cost savings. The position offers a blend of autonomy and support, with the flexibility of remote work while encouraging occasional in-office collaboration to build team synergy. Ideal for someone passionate about consultative selling in the HR and payroll space, this role combines strategic outreach, relationship-building, and deal-closing expertise to achieve ambitious growth targets in a competitive yet rewarding sector.

Responsibilities

• Develop and execute a targeted sales strategy to prospect, qualify, and close deals with small to medium-sized businesses in the Los Angeles area, emphasizing the value of our direct, integrated payroll services that streamline tax filings, direct deposits, time tracking, and compliance reporting.
• Conduct in-depth needs assessments through virtual and in-person meetings, demonstrating how our solutions integrate with existing HR systems to reduce administrative burdens and mitigate risks associated with payroll errors or regulatory non-compliance.
• Build and maintain a robust pipeline of leads via cold calling, networking events, referrals, and digital outreach, while utilizing CRM tools to track progress and forecast sales outcomes accurately.
• Collaborate closely with internal teams, including customer service and implementation specialists, to ensure seamless onboarding for new clients and to highlight our exceptional post-sale support that includes dedicated account management and rapid issue resolution.
• Stay abreast of industry trends, legislative changes in payroll and employment law (such as updates to California-specific regulations), and competitive offerings to position our services as the superior choice during presentations and negotiations.
• Achieve and exceed quarterly and annual sales quotas by focusing on high-value opportunities, upselling additional HR modules, and fostering long-term client relationships that lead to renewals and expansions.
• Participate in occasional team meetings and professional development sessions, with a preference for 1-2 days per week in our Los Angeles-area office to enhance collaboration, though this is not mandatory for remote performers.
• Provide detailed reporting on sales activities, market insights, and client feedback to inform company-wide strategies and product enhancements.

Qualifications

• Proven track record in payroll services sales, with at least 3-5 years of direct experience selling payroll solutions to small and medium-sized businesses; familiarity with platforms like ADP, Paychex, or similar systems is highly preferred.
• Strong understanding of HR and payroll compliance requirements, including federal and state regulations (e.g., FLSA, FMLA, and California labor laws), with the ability to articulate how integrated services address these challenges.
• Demonstrated success in consultative selling, including prospecting, objection handling, and closing complex deals in a B2B environment, ideally within the SMB segment.
• Experience selling services as a direct vendor in payroll or HR is strongly preferred, demonstrating the ability to consultatively guide clients through end-to-end solutions.
• Excellent communication and presentation skills, with the confidence to engage C-level executives and decision-makers through compelling demos and value propositions.
• Proficiency in sales tools such as Salesforce or equivalent CRM software, along with Microsoft Office Suite for creating proposals and analyzing data.
• Self-motivated and results-oriented mindset, with the ability to work independently in a remote setting while thriving in a goal-driven atmosphere.
• Bachelor's degree in Business, Marketing, or a related field is preferred, though equivalent professional experience will be considered.
• Willingness to travel occasionally for client meetings or industry events within the Los Angeles region, and availability for flexible scheduling to accommodate client needs.

Compensation

This role offers a competitive base salary in the range of $80,000 to $90,000 annually, commensurate with experience and performance history. On-target earnings (OTE) are projected at approximately $300,000 in the first year, driven by our generous commission structure that rewards both new business acquisition and account growth without caps on potential. Top performers have the opportunity to scale earnings significantly, potentially reaching $400,000 to $500,000 within a few years through consistent achievement and expansion of their client portfolio. Commissions are structured to be highly lucrative, with accelerators for exceeding quotas and bonuses for key milestones, ensuring that your success directly translates to substantial financial rewards. In addition to base and variable pay, we provide paid time off and professional development opportunities to support your long-term career growth.