Conversion Rate Optimization Specialist

Job Description

Byte&Kite is a digital marketing agency helping clients across a range of industries improve their digital performance. As a CRO Specialist, you will identify opportunities to improve website and landing page conversion rates through research, analytics and structured experimentation. You will work with designers, developers, copywriters and marketing specialists to turn user insights into measurable improvements in conversion and customer experience.

WHAT YOU WILL DO

• Analyse website and landing page performance to identify conversion opportunities
• Use analytics, heatmaps, session recordings and user behaviour data to identify friction points
• Develop hypotheses and prioritised testing plans based on evidence
• Plan and manage A/B and multivariate tests from hypothesis through analysis
• Work with designers, developers and copywriters to implement and test improvements
• Evaluate test results and communicate clear conclusions and next steps
• Monitor conversion funnels and identify opportunities to improve key user journeys
• Present CRO findings and recommendations to clients and internal teams
• Maintain documentation of tests, results and learnings across client accounts

WHAT WE ARE LOOKING FOR

• 3+ years of experience in CRO, experimentation, growth marketing or a closely related field
• Strong understanding of conversion funnels, user behaviour and landing page optimisation
• Hands-on experience with A/B testing and experimentation platforms
• Comfortable working with GA4 and tools such as Hotjar, Microsoft Clarity or similar
• Strong analytical skills and ability to turn behavioural data into actionable hypotheses
• Understanding of statistical significance and responsible interpretation of test results
• Strong collaboration skills across design, development, content and marketing teams
• Comfortable presenting findings and recommendations directly to clients

NICE TO HAVE Agency experience; experience with e-commerce or B2B conversion funnels; UX research; familiarity with Optimizely, VWO or similar experimentation platforms; basic HTML/CSS knowledge; and experience with Google Tag Manager.

COMPENSATION AND BENEFITS Competitive compensation based on experience and qualifications, with the full package discussed during the interview process. Professional development and training opportunities. Fully remote across US time zones, with additional company benefits discussed during the interview process.

HIRING PROCESS Application review - 30-minute conversation - hiring manager interview - offer. Every applicant receives a response.

EQUAL OPPORTUNITY Byte&Kite is an equal opportunity employer. We consider all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. If you need an accommodation at any stage of the process, contact our recruiting team and we will arrange it.

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Location: Remote